One night in Bishkek, Kyrgyzstan, a felting artisan ended her day with a prayer. May our partners have good health. May they be ambitious, and successful, and may their businesses grow. The next morning, sisters-in-law Chinara Makashova and Nazgul Esenbaeva, and the people they worked with awoke to what seemed like a miracle: Shopify orders. So many Shopify orders.

They got to work. It felt like everything was falling into place: The company they had built from scratch was exporting felted…