It may have a floral bouquet but it seems flowers on wine labels also make women more likely to buy the bottle, research shows.

A feminine design such as a woman holding a bunch of blooms also made female shoppers think it would offer a better taste and drinking experience than labels such as a bulldog with a spiked collar.

Women buy 80 per cent of the wine sold in the UK and in recent years many brands have designed packaging to directly appeal to them, although gender marketing remains a…