A charming market town in the heart of Gloucestershire, Tewkesbury is gaining attention as a serene alternative to the bustling Cotswolds.

With over 1.1 million views on TikTok, the trend of seeking out “destination dupes” has captured the imagination of travellers looking for picturesque yet less crowded locales. Airbnb’s latest data reveals a growing interest in these alternative destinations.

Tewkesbury, often likened to the Cotswolds, stands out as a perfect example of this trend. While…