Eagle-eyes shoppers may have already noticed a new aisle in the Tesco supermarket that is here to stay. Today, Tesco has launched the UK’s first-ever permanent menopause-friendly fixture to serve its menopausal customers. The permanent menopause fixture will be rolled out across 93 of Tesco’s large stores in light of customer research.

GenM – the menopause partner for brands and retailers – found that 94% of survery respondents want to shop for menopause-friendly products yet 66% can’t…