Made for gardeners by a gardener, UK clothing and tools brand Genus Gardenwear takes a down-to-earth approach to all its ranges with the emphasis on performance whatever the activity and whatever the weather.

Business consultant Sue O’Neil planted the first seeds for her e-commerce operation 11 years ago and it’s now a perennial favourite among both retail customers and horticultural professionals where it serves as part of their workwear uniform.

With the popularity of gardening and…