Ryanair has announced a new subscription service in the hope of attracting more regular passengers to the airline. For an annual fee, Europe’s largest airline will be offering benefits to those who sign onto the subscription branded as Ryanair Prime. The hard and soft advantages include free reserved seats, free travel insurance and access to member-exclusive seat sales once a month to allow prime members to secure the “best flight bargains” throughout the year.

The service, which was…