Mark Webber’s role as Pulp’s fan club manager started simply enough, writing newsletters and posting out small bits of memorabilia such as postcards, stickers and badges. But, just like the band he loved, he wanted to do things a little differently.

A balloon launch to drum up publicity in their hometown of Sheffield didn’t attract too many people, he recalls, but one did make it all the way to Slovenia. The following year, he cut up a pair of Jarvis Cocker‘s trousers into 500…