Primark shoppers are absolutely delighted as a click and collect service launches in their hometown.

Excitement spread on social media in Middlesbrough after shopper Emma Jane Curry posted a video in front of a new click and collect desk, with her hands over her mouth in shock.

Her TikTok video has since garnered 103,000 views as shoppers shared excitement over the service which was launched yesterday – February 26 – across 18 stores, taking Primark’s total click and collect locations to 131.