DFS boasts an impressive portfolio of 118 showrooms dispersed throughout the UK and Ireland, with a market capitalisation estimated at £316.09 million.

However, the story behind its name remains a mystery to many of its customers. Founded in 1969 as Northern Upholstery, the single Doncaster store was the starting point of what would become a prominent brand after Graham Kirkham acquired the DFS name from the Hardy Family in 1983 with ambitions of growth.

His mission was successful; by 2003,…