A survey of 1,000 parents with children aged between five and 11 revealed that six in 10 would prefer their kids to receive cash for their birthday.

Over a third (36%) favour cash gifts as their homes are already filled with unused toys, while 49% believe it allows their children to purchase something they genuinely want.

A fifth of those giving gifts fear being labelled ‘lazy’ if they opt for cash instead of a physical present, with 48% concerned it might be seen as a last-minute…