A poll of 2,000 adults found young generations will go out of their way to treat themselves to small goods like flowers and pamper products, such as facemasks, as often as 11 times a month – more than twice a week. 

However, the older you get, the less likely you are to spend your cash on self-care. Boomers only fork out around £10 a week, while the silent generation – those born between 1928 and 1945 – spend just over £8.

It also emerged the main benefits of enjoying a self-care…