Oscar-winning director Francis Ford Coppola has been planning on making Megalopolis for almost half a century.

After decades of development hell, the legendary filmmaker announced he would self-finance the project by selling part of his Californian winery to put $120 million into the budget.

The experimental sci-fi epic premiered at Cannes this year and ended up polarising the critics.

And now as the first full trailer releases, the marketing campaign has embraced the bad reviews by…