A young entrepreneur has revealed how she managed to accumulate £12,000 to kick-start her own fashion brand – which is now valued at a staggering £5m.

Aimee Smale launched her brand Odd Muse in 2020 while working remotely during the Covid lockdown – and it’s been an upward trajectory ever since.

In a candid chat with Working Hard, Hardly Working podcast host Grace Beverley, Aimee divulged how she initially got her business off the ground, which Odd Muse products have been most successful,…