Cotton Trader fans heaped praises on stretch cord jeans so comfy that many customers returned to buy the same pair in different colours. The £35 straight-leg jeans, available in navy, hyacinth, pine and bark, are one of the firm’s bestsellers online.

With more than 100 online reviews, the soft and tactile stretch cord jeans are made for easy comfort with a perfect fit and customers clearly think they’ve hit the brief, with the style getting an impressive  4.7 out of five stars based on…