Eve Lom’s balm cleanser has become something of a cult icon in the skincare world, hailed by beauty editors and celebrities alike. The Traitors and Strictly Come Dancing host Claudia Winkleman went so far as to call it the “king of all cleansers” in an interview with Grazia in 2023. But it wasn’t until around one month ago that I got my mitts on it – and then my skincare routine was transformed.

The cleansing balm usually retails for £65 for 100ml, which is quite the investment,…