‘Disastrous impact’ if BBC allowed to run ads on podcasts, rivals warn | UK News
The BBC’s plans to run adverts on its podcasts would have a “disastrous impact” on the UK’s media market, businesses have warned.
The broadcaster shared plans to run advertising on its podcasts and on-demand audio that are played on third-party platforms like Spotify in March.
A group of 20 media businesses – including Sky – have now signed an open letter addressed to Culture Secretary Lucy Frazer, saying the move could set “a dangerous precedent”.
