Published On: Mon, Jul 8th, 2024

Cleaning expert shares surprising ingredient that will keep your clothes fresh


During the balmy summer days, we often find ourselves laundering our garments more frequently to maintain that crisp, fresh scent. However, the capricious British weather can thwart plans to air-dry laundry outdoors, and let’s face it, no one fancies cranking up the heating in July.

But fear not, for there are savvy strategies to extend the life of your cherished wardrobe pieces and keep them looking their best for longer.

The style mavens at Superdry have divulged their top tips and…



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