Published On: Wed, Sep 4th, 2024

Beyond Meat to launch new steak alternative as it focuses on health



Beyond Meat will introduce a whole-muscle steak alternative as part of its pivot to win over health-conscious consumers.

CEO Ethan Brown said on Wednesday that the rollout will likely include a partnership with a restaurant chain known for serving healthier food, a departure from its prior strategy of teaming up with fast-food chains like Dunkin’ and McDonald’s.

More than six months ago, Beyond announced a turnaround strategy that included cutting costs, hiking prices and discontinuing…



Source link