Apple TV is set to launch a “genius” new initiative this weekend, with customers lauding the announcement.

The streaming platform, which offers a range of original content, will be free to stream globally on the first weekend of the year (from Friday, Jan. 3, to Sunday, Jan. 5), on any device where the service is accessible.

All that’s required is an Apple ID and password to sign in for the complimentary two-day weekend promotional period. The initiative has been applauded by the public, with…