The ever-dwindling field of games media has a new player: Walmart. Restart is new website run by Moonrock — a marketing company specializing in bringing brands to video games — and sponsored by the largest retailer in the United States.

A new games site sponsored by Walmart doesn’t seem inherently bad, especially as the games media landscape continues to shrink. Publications are shutting down, ad revenues are drying up, and existing sites now operate with fewer and fewer employees….