With just under six weeks to go to Christmas Day, the countdown has officially begun, with all the big brands rolling out their seasonal adverts.

Becoming something of an institution over recent years, many see the festive ads as the starting pistol for their Christmas preparation/panic, despite us only being halfway through November.

And with an estimated £10.5bn spent on this year’s Xmas ads, it’s not just about inducing a fuzzy warm feeling in viewers, but also about…