Jo Malone London is spreading festive cheer with the launch of its bespoke Christmas 2024 scent, Fir and Artemisia Cologne. This limited-edition fragrance aims to capture the essence of the holiday season and entice shoppers with its unique aroma.

The esteemed brand, revered for its array of seasonal scents and the highly coveted Advent Calendar that sells out swiftly every year, presents its latest offering in time for Yuletide celebrations. Alongside this new cologne, Jo Malone’s Christmas…