Trending haircare brand ColorWow has launched a new product that boasts to promote collagen to scalp like a drink from the fountain of youth.

The Youth Juice Collagen Scalp Treatment, £44 and available on LookFantastic, is clincially proven to reduce hair shedding by up to 90% over 28 days of use as it creates optimal conditions for hair growth and stronger tresses.

Housed in an irisdescent glass bottle, the leave-in scalp treatment is non-greasy and non-sticky and can applied directly to…