Roku is preparing to launch a new 24/7 sports channel across its devices, apps, and on its website. Starting on August 12th, the new Roku Sports Channel will start showing sports-themed content that includes live events and original content.

Joe Franzetta, who heads Roku’s sports division, describes the channel as a “curated always-on channel that leads our viewer through the wide variety of premium sports content available for free on The Roku Channel.”

The most “premium” of those…