Shopping excursions have taken a hit, with the latest figures showing a 12 pecent drop in shopping centre visits and a six percent fall on the high street compared to last year.

This significant slump in footfall might be attributed to the fact that only 15 percent of consumers are willing to brave poor weather conditions to shop, as per Virgin Media O2 Business’s recent Movers Index.

Yet, retailers are not standing idly by; they’re actively engaging strategies to entice customers despite the