Meta is opening up the ability for anyone in the US to create AI versions of themselves in Instagram or on the web, with a new tool called AI Studio.

The pitch is that creators and business owners will use these AI profiles to talk to their followers on their behalf. They’ll be able to talk directly with humans in chat threads and respond to comments on their author’s account. Meta says Instagram users in the US can get started with AI Studio via either its website or by starting a new…