Four in ten adults suggest that children steer clear of the arts as a career, perceiving it as not being ‘viable’.

A survey of 2,000 adults, including parents, revealed that 45% think the chances of success in this sector are too slim and that youngsters would struggle to find employment.

Before participating in the study, 84% confessed they were unaware that 3.5 million people have careers in the arts. Furthermore, 28% had never contemplated the variety of roles available to the arts field,…