Published On: Mon, Jun 10th, 2024

Apple’s AI opportunity is all about the big picture


We’ve seen two approaches to AI in mobile tech this year: “AI That’s Not Your Phone” and “AI That Does Random Stuff on Your Phone.”

The “Not Your Phone” group includes devices like the Rabbit R1 and the Humane AI Pin, two small gadgets that sought to make AI more useful by building it into a smaller, simpler gadget. It hasn’t gone very well. Both devices came with big promises to help us get things done without looking at our phone screens. Neither delivered.

Now it’s time…



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